If there is a lull in the conversation, how do we fill it? Weather.
If we are meeting someone for the first time, what usually comes up? Weather.
What affects everyone? Weather
So, if there is a major life threatening storm coming all the media needs to do is what it does every day, update the 5 day forecast. A lot of people will read it, more people will talk about it and eventually everyone will know. In a 22 minute newscast 5 minutes does not need to be about weather. The news in Egypt take up more time than a snowstorm. Yes it is snowpocalypse. Word will spread. Snow happens every year. Major storms have happened in most adults memories so they know how to react. Major upheavel in Egypt happens less often than snowpocalypse. Please report on it like it is snowpocalypse.